Oocommunications: A brand exists for the key purpose of being the br...

Oocommunications: A brand exists for the key purpose of being the br...: A brand exists for the key purpose of being the bridge that connects a product's or service's promise with the consumer's de...

A brand exists for the key purpose of being the bridge that connects a product's or service's promise with the consumer's desire.You therefore need to constantly evaluate your brand and all it stands for, to ensure that it is still aligned with customers' needs. Visit https://sites.google.com/site/olayinkaoyelamicommunications for more information.


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Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as how traditional advertising and marketing principles are changing. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and considerations for each major media format. She also looks at visual and verbal tactics, along with the use of business theory and practices—and how these affect the development of the creative message.

IMC trends require students to become well-rounded professionals, understanding not only advertising but also marketing, public relations, sales promotion, and direct marketing. This student-friendly text walks students through these areas and helps them develop their skills in taking a creative idea and employing the correct message, placing it in the most appropriate media, and using the most effective communications approaches. Integrated Marketing Communication: Creative Strategy from Idea to Implementation  

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as:

1. Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues.
2. Media neutral/multi-media approach   - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through    examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. Marketing Communications: A Brand Narrative Approach

Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores:

-social media and websites
-advertising
-PR
-sponsorship
-direct sellingThe fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Marketing Communications: Integrating Offline and Online with Social Media